Celebrity Fashion Failures

Maybe … Maybe … Advertising is only a reality show

And start telling the truth again.

Robert Shaw, Professor of Marketing Metrics recently said: "Advertising is a zero-sum competitive game, strong advertisers grow at the expense of the weak, show stealing customers from the weak … as many campaigns a negative performance, there are positive ".

We are now the 30-year-old (and more) gossip (because that is what it is … just gossip drop) on "Advertising works", because it is a zero sum game.

At the risk that I am in a majority of only I, with Professor Robert Shaw, advertisement consent is never cost effective. Perhaps we can now get on with developing superior methods of marketing communication?

The President of the IPA, in his inaugural speech presented "evidence" that the advertising was £ 160 billion a year in added value to the economy. I'm afraid that he argued in vain … and inaccurate to!

His statement could be ignored ridiculous if it were not so grossly inaccurate and misleading.

Simply put, advertising has no connection with the success or failure of a product or a service, which is of course if you are not a terrible waste of money to connect!

Advertising should be entirely responsible, scientists have never been initiated to establish the sole effect of advertising on sales … I think it's a snap why this research was carried out ever!

Instead of advertising has become a reality show where the judge is the President of the IPA and not as outrageously quote inaccurate statements!

Meanwhile, back at the ranch, we are here more misleading and confusing facts about the effectiveness or otherwise of advertising.

"Celebrity endorsements pay raise ad.spend supermarkets," screams one headline. While other headline "screamed M & S gloom meets the High Street for £ 5 billion. "

It seems that M & S £ 5 billion off the value of the shares of the High Street shops had wiped. The Group reported a 2.2% fall in the last quarter of the year, with clothing sales up 3.2% and food by 1.5%.

This was despite highly regarded advertising for fashion, with models Laura Bailey, Erin O'Connor and Twiggy, and film star Antonio Banderas. Well, maybe advertising agencies not think Laura Bailey et al celebrities, so they have an excuse for their failure!

It was the first decline in sales by more than two years – we need to say more!

The Estate of Business pay large sums to the real estate advertising. Advertising agencies tend remedies that lie within their own competence to prescribe. Advertising is not about perceptions Substance. Advertising majors in inspiration and creativity with novelty.

They should deliver sales. As M & S have discovered, next is the cynicism with the disappointment. No. .. Advertising does not simply provide sales … more!

About the Author

Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive “event” is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective . Accountable . Communication is predicated on being totally accountable to its Clients.
Discover more on http://interactivetelevisionorinteractivetv.blogspot.com

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