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Teenage Magazine Industry

Introduction

Teen magazines are Teen Magazine created for readers. In the United Kingdom, began this category of magazines in the sixties. The first of its kind was called Fleet path. The magazine is aimed at the Address the needs of adolescents and youth. Then began a series of magazines on the market with some focusing on specific market segments. However, much has In recent decades, changes in the UK market sector. The paper tries to analyze the social, economic and legal issues surrounding the teen magazine within the United Kingdom and the possible dangers and opportunities. (Market research.com, 2007)

Boundaries and the main sectors of the teenage magazine industry

The segmentation in the teenage magazine industry varies from journal to journal. It is generally acknowledged that teen magazines in the direction the female population are tailored. However, there are a few magazines for teenage boys as well. The female magazines are usually segmented according to the Product offering. Some of them deal with the music industry, where they cover topics such as Music Awards, the most lucrative songs or albums, singer, stars and other music-related issues. Other magazines focus on fashion and cosmetics, where she teaches young people about seasonal fashion trends, cosmetic use issues, among others. Finally there are those journals That provide information about lifestyle issues. Here they can about the issues that young people should speak face. It is common for certain topics in the teen magazines found, these can be considered as the general trends in the industry. Topics include;

• Celebrity interviews
• Fashion shows and tips
• Examples of cosmetic products
• Celebrity gossip
• Inserts
• Dating Tips

All of these Journals can be divided into three broad categories; teenage lifestyle magazines, entertainment magazines and comic teen magazines.

Because of the latter it Facts can be seen, the most product segments on the biased reader. However, there are some journals that are found on the market that the male Teenage interests. It should be noted that most male readers to buy magazines that are much with their areas of interest, or their hobbies. Examples for such magazines include sports magazines, car magazines, music magazines and video games. Perhaps one of the reasons why teenagers do not have male much value could be obtained due to the fact that male adults are interested in explicit material, since access to this material is not legal, under eighteen years, then there is little to offer that group of the population. (Market research.com, 2007)

Exaggerated youth magazines, usually a large number sale of sites. For example, some are found in kiosks, others sold in pharmacies, supermarkets or specialized shops. However, a new trend in this industry arose to sell magazines on the internet. Some companies have decided to make two versions of their journals, that is the online version and the printed version. However, the trend is still to get under the traditional players in the industry. Two such companies that tried this on-line publications were, however, failed Jellyfish and Cosmo Girl. Jellyfish was tentatively would that make it possible to set readers click on selected topics and you will gain access through a their e-mail address. Cosmo Girl was a teen version of Cosmopolitan, and was introduced in 2007. However, decided to withdraw the latter two companies, these deals to poor response. (Market research.com, 2007)

In the UK, especially sales of teen magazines was reaching its peak during the year 1998. After the fateful year so many external factors led to reduced teen magazines. Young people began to watch TV Celebrity Series, which they are caused by their developments through the Internet. In addition, that, whatever their teens began the daily celebrity gossip makes mobile phones. This meant that their attention was diverted from teen magazines.

Impact of state policies and laws on the youth magazine of the industry

The most influential regulatory body in the youth magazine industry Teenage Magazine Arbitration Panel is as well known. The goal of these regulatory group was that sexual content in teen magazines to ensure that acceptable in a way that Republic of the general presented. The group provides a number of guidelines, such as the subject of sex should be within the youth magazine of the industry are addressed. The guidelines were to a discussion with the various interest groups established in the industry. These included the teen publishers, retailers and editors of magazines.

Another Act, the youth magazine of the industry is affected, the Sexual Offences Bill in 2004. Under this Bill, magazines, give advice emotional and physical aspects of the Sex should not be pursued. The overall objective of the Bill was to ensure that young people and children are given the correct advice. The Parliament recognized that young people get access to a lot of sexual material, it would be appropriate therefore, if some groups such as magazines gave them advice. (Market research.com, 2007)

The overall result of this is the TMAP is that sexual things in teen magazines have now in a way that responsible sexual and developmental biology can promote growth introduced. Consequently, it can be argued that the formation of the supervisory authority is an opportunity for youth magazine producers. This is because the regulator works hand in hand with magazine producers for the company in a positive way to influence. The role of Teen Magazines in a teenage development process can now form and improved be. Journal publishers should at this point as an ally and not as an obstacle.

The Sexual Offences Bill 2004 is an opportunity for Teen Journals, because it can give them tips and advice. Since so many other competitors in the industry are already talking about sex, then they should be green Publishers Light dispense advise responsibly.

Economic forces influence the demand of the industrial products manufactures

Business within the United Kingdom are constantly looking for ways in which they can access a new group of consumers. The teen market is becoming increasingly attractive to a wide range of companies. For example, the music industry through the Internet gets nearly eighty percent of consumers in this demographic group. Youth are the most frequent consumers of music downloads. In addition, a large number of designer clothes are made to people since the teenage units sold cut in the clothing industry have been destroyed. In addition, mobile phone companies have targeted as many young people. The general result is that young people have a hard time Division have their finances. It is becoming increasingly difficult for them given a significant amount of their pocket money on teen magazines spend so many other commodities. Consequently, sales in the youth magazine of the industry in relation to GDP is declining. Records show that the British economy has stabilized relative. Inflation rates are suggesting is very minimal so that this should be said of the teen magazine sector. This has not been the case, reduced circulation rates adversely. During The figures differ from magazine magazine, the average can be said that in fiscal year 2007, the magazine of sales by hundreds of thousands of subscriptions for certain Journal title reduced. (Market research.com, 2007)

Another reason that could cause this decreasing trend in the magazine the industry is on the fleeting nature of the teen-magazine industry. Many advertisers and sponsors are to other non-Teen magazines are looking to advertise their products. These ads are crucial for a magazine company, as they represent a significant source of income. The overall result is that teen magazines are not making as much as they used be in order. Some have even chosen to bail out.

The volatile nature of the teen market is a threat to the industry as it is away pushes potential advertisers. This reduced revenue sources within the industry and makes the economic environment rather unfriendly. In addition, the issue of having so many Sectors targeted the youth population presents a threat to the teen magazine industry. This is because young people between those goods and services and very few of them are shared to devote their resources for the acquisition of teen magazines.

Impact of demographic trends and future Forecasts

Society's attitudes and trends, changes and these changes have infiltrated into the teen magazines. Content within the Teen magazines was specifically to meet these changes in attitude. One youth magazine usually plays the role of design, which thinks a young girl (sometimes even teenagers). The magazine enables young girls in their own world to escape, where they can entertain themselves and escape from the harsh realities of the world. Consequently , a magazine in such a way that is written applies to the average teenager. This means that all variations in lifestyle and luxury in the society Teen magazines must be reflected. In other words, changes in society, definitions of what is meant "trendy" in teen magazines against. Society become permissive in recent years. Young people have access to much more information than their counterparts in the years 90s. (Market research.com, 2007)

Consequently Teen magazines are trying these days, pictures of older and more mature individuals in their magazine covers and reflect operations. In addition, sexually related topics are very common. Many magazines young girls insight into the world of sexual offer by the use of older people who may as experienced as the average Teenage girls. Usually the images in these magazines reflect what society defines as beautiful. Normally, local newspapers are large, thin and tanned girls on their magazine covers that attract the attention of teenage girls. Its purpose is to her longing to be like these models. These ideas are reflective of the attitudes of the society.

One of the issues has a lot of the eyebrow is raised, as the company has been sexualized. Children are now more and more exposed to sex than they ever were. This has a lot of negativity from affected parties such as the parents requested. Magazines are therefore faced with the challenge continues represent the sexual content in order to remain competitive, or to act responsibly and confronted with the guidelines laid down by the government regulatory body TAMP. (Market research.com, 2007)

The other trend that the teen magazine sector is hard hit is the theme of getting older teenagers about their age. The reason why teen magazines has been created in the sixties, so that they need for young people, adults know about the world meet. However, this could same need for co-responsible for the declining interest in teen magazines. Nowadays, young people today are more interested in journals in the direction of the older generation trimmed. You have the feeling that some secrets that are not found in magazines created for them.

The problem of older teenagers beyond their time is a threat to the teen magazine of the industry, because the large number of means, should not they be looking at their own age group information on obtained. On the other side is the sexualization of society a threat to the teen magazine in the industry, because try as much competition, the groups to outdo each other. Consequently, step outside for other limitations. The magazines do this, then they are likely to result in greater political / humanitarian, and this regulation ask hurts business.

Impact of technological development on industry

The most influential and important factor Youth magazine industry is the Internet. So many young people have access to the internet. The latter has all the features especially in teen magazines for free. The effect this is that young people have reduced their magazine subscriptions. In fact was the keynote report in 2007 that fifty percent of teenage girls always prefer entertainment, Lifestyle, music and movie ideas form the Internet instead of over the Internet. Such preferences are very disturbing. (Market research.com, 2007)

Some youth magazine business have chosen to embrace this as an opportunity and established themselves there. However, they received very poor responses from affected parties. How, indeed, the two companies, The online versions of their journals drew tried these experiments.

The proliferation of technology in the lives of teenagers can be either a threat or an opportunity, depending on how companies manage a magazine decides to be the problem. If the company decides its own version of the magazine on the Internet, without looking for external to create support structures, then it is likely to fail is that the Magazine Company.

However, companies can come to this issue a to consider different light, businesses should make it back plans for their journals, for example, they can create an online version of its journal and printable versions also present. The online version is not just one site, ie the website, the company found. could provide the magazine companies a one-sided Presentation of their most interesting features and stories on a common website such as My Space. Since it is unlikely that a large number of young people looking for specific to find journals on the Internet, then it would be very helpful to have a shorter version on MySpace. This is a long way in generating interest about the products of Company website.

The three main opportunities and threats

The main dangers for the teen magazine industry will include the dissemination of the Internet, all the features found in magazines for deals free or at significantly lower price. Another problem is the competition with other Industries such as the music industry and the apparel industry. All these issues drain the minimal resources that young people are leaving little room for the purchase of Teen Magazine. The modified main threat is looking for tailored towards a phenomenon in which young people for magazines for older generations.

The most important Opportunity for teen magazines is the technology that they should embrace the technology to the marketing of their products online. In addition to magazines with industry Regulatory body denied to those responsible ways to offer advice about sex. Finally, companies should use the sexual offenses bill to their advantage, by more consumers through responsible sexual content. (Market research.com, 2007)

Completion

With the advent of the Internet and the introduction of so many other alternatives to youth magazine content, there were increasing concerns about the feasibility of this industry in the future. These changes show that sales to fall further in the future. However, some young people still loyal to the magazine industry and to continue purchasing them.

Reference:

Market research.com (2007), Key Note Report: Teenage Magazines Market Assessment 2007 Key Note Publications retrieved from http://www.marketresearch.com/product/display.asp?SID=68243567-423051839-489034320&productid=1486978&SearchReturnURL=&StatURL = & = CatReturnURL consulted on 9 August 2008

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