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Magazine Subscriptions: Smart shopping or waste of money?

As one of the many postcards between the pages of the magazine you read embedded falls to the ground You notice the usual sales channels jargon about the enormous savings by getting at least a year commitment and the purchase of a subscription to their particular magazine. To further entice you, perhaps even promise that you buy now and pay later.

Whether buying that particular magazine subscription is for you Smart Shopping may depend on how often you buy a particular magazine at the newsstand, and pricing among others.

Publishers need to sell as many magazine subscriptions as possible, but not for the reasons that you might think. While publishers do generate income from the sale of magazine subscriptions, the bulk of their Revenue from advertising that they sell to marketers eager to spread their message, as many consumers as possible. The higher a magazine circulation (the height they have the reader), the more they can charge advertisers.

For this reason, periodical subscriptions are especially important to publishers, as they are never quite sure how well a particular topic at the kiosk to do. Readers may not like the cover, the stories may be interesting to get in certain months of the year, sales sluggish how people are reading less, etc., are pre-sold and subscriptions can be forwarded to potential advertisers as those calculated accordingly.

It is understandable, while the publishers work hard to sell the amount of the increase in journal subscriptions. You have to work carefully so that circulation figures high or risk losing money. Whether or not you should ignore the postcards or infinite number of renewal notices really depends. Maybe you want to think about buying a magazine subscription, if two or more of the following apply to you:

Frequency: You buy the magazine on a regular basis:

In general, magazine subscriptions are high compared to prices charged at kiosks discounted. The purchase of a subscription, you can easily save up to 90% off the cover price (Kiosk-price). For example, if you were buying Penthouse Magazine every month for a year it would cost $ 99.55. But the current Penthouse Magazine Subscription is only $ 19.95. By Purchase a subscription, you save about $ 80, or about $ 81% compared to the price.

The same goes for popular women's magazine Cosmopolitan. The current Cover price, if they are paid by the month, $ 42, compared with a subscription to Cosmopolitan magazine is only $ 18, a saving of 57%.

The frequency You buy the magazine is the most important indicator of whether a subscription is cheaper for you. If you only buy Penthouse Magazine once or twice a year, it is not cost effective at all.

You Like Free Things

Whose eyes do not light up when they see the word free? Publishers are well aware, and some have been known to give away free items such as shopping bags, calendars, clocks, tents and much more. Although it is generally not the most expensive products, it is a way to thank you for the publishers.

If you are not interested in free junk, like a free subscription? Some publishers are known for either a second year at any price or additional to lure issues without further costs would be subscribers.

You want your magazines ASAP!

One of the advantages of buying a magazine subscription is that you get the latest issue before it even hits the newsstands. Magazine subscription labels are usually printed up to 2-3 months in advance. If the current issue is off the presses, it is not long, hot before they are delivered to subscribers' mailboxes. Monthly magazines tend to come about two weeks before the cover date. Weeklies have less lead time, but still the questions hit the stands.

You Want more for your money

If huge savings and get the Subscriptions from all other publishers do not convince as another weapon in their arsenal to keep. Those who purchase their magazine subscriptions are for participants only info. This may take the form of small gifts, but often the publishers have members or participants only part of their Web sites. Once there, subscribers can find more in-depth articles and features may have been cut off from the print edition, for reasons of space, photos, contests and more.

Are you on Limited Time

Let's face it, are employed, most use very much and want to take things as comfortable as possible. You may not have the time to go every month and hunt your favorite magazines. If you have the time, you can find out kiosk has sold when the magazine published a popular topic.

In most cases, pay we far more for the sake of convenience. Magazines could be the one business where you pay less for someone who things easier for us.

About the Author

Lisa James is a staff writer for
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Cosmopolitan Magazine?

Latest Edition, The $8.99 Latest Edition, The

Cosmopolitan $10.36 New in paper! Cosmopolitan: A Bartender’s Life is a memoir of the bartending life structured as a day in the life at Passerby, the bar owned and run by Toby Cecchini. It is, as well, a rich study of human nature—of the sometimes annoying, sometimes outlandish behavior of the human animal under the influence of alcohol, lust, and the sheer desire to bust loose and party. It’s not a pretty picture, but it’s always compelling through the gimlet-eyed gaze of the author. As his typical day progresses, from the almost pastoral quiet of opening the bar and setting up to the gathering rush of customers dropping in after work to the sheer madness of catering to a crazed crush of funseekers, Toby Cecchini muses over a life spent in the service industry and the fascinating particulars of his chosen profession. Topics touched on include dealing with regulars, both welcome and not; sex and the bartender; cocktail connoisseurs (and drinks he refuses to make); learning the bartending ropes of the Odeon when young and newly arrived in New York; the sheer man-killing pace of keeping those drinks coming at flood tide; and the manifold varieties of weirdness and bad behavior that every bartender has to learn how to manage. Cosmopolitan: A Bartender’s Life is the hip, behind-the-scenes look at the frenzied yet undeniably fun atmosphere of that great establishment—the bar—and Toby Cecchini is, by turns, witty, acute, mordant, and lyrical in dealing with the realities of his job, shedding plenty of light on the hidden corners of what people do when they go out at night. Toby Cecchini is part owner of the bar/gallery Passerby, located in New York’s far west Chelsea neighborhood. He began his bartending career in the mid-eighties at New York’s fabled bar and restaurant Odeon, where he began the Cosmopolitan cocktail revival. Cosmopolitan began as a series of acclaimed diaries in Slate. Cecchini has also written for The New York Times Magazine and the Times’s Style section. He lives in New York City.