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Impact of Mass Media on Adolescent Health:''Die''Dark Side

The time of transition from childhood to adulthood Adolescent means with accelerated physical, biochemical and emotional development. It is a unique time of dynamic change, as he can the "Growing up ". Adolescence is the period beginning with the onset of puberty, the lasting nearly a decade means old from the age of 12-13 to approximately 20 years. It is a time of rapid growth and maturation in human development. It is this period that the final growth spurt occurs. If growth is a teenager not as good as it should be, it is to their future health impact as an adult.

Now, according to WHO health is a state of complete physical, mental and social well being and not merely the absence of disease or infirmity. "Nevertheless, adolescents and young adults enjoy a variety of behaviors that the may influence quality of their health and their probability of survival in the short term as well as their life affect health and survival. If we only for disability-adjusted life years (DALY) for the young age groups, young people appear to be relatively healthy. Nevertheless, more than 33% of disease burden and almost 60% the premature deaths among adults can conduct or conditions, or during puberty began occurred, for example, tobacco and alcohol use in Connection can be made, poor eating habits, sexual abuses, and risky sex (WHO 2002).

Mass media (television, radio, magazines, newspapers, Brochures, Internet, etc.) plays a paramount role in today's society. Mass media are tools for the transmission of information, concepts and ideas, both general and specific target groups. Communicating about health through the mass media is complex, however, and challenges professionals in various disciplines. Mass media provides a diverse audience, from children, adolescents, adults. Under audience said: "Young people are strong users of the information in the media broadcast "(Werner-Wilson, Morrissey & Fitzharris, 2004). There's this period of young people so crucial for the development of a child's body and of the brain that can have potentially negative influences lifelong impact on health. Impact of mass media on young people is particularly vulnerable because this is the age, when they are easier influenced by the negative aspects of everything. You are not now mature and often lead a life of fantasy. Consequently, when young people can not accept, The good things about the mass media tools are presented attracted rather by illusory and erroneous commercial advertisements, in particular aspects of health.

Sophisticated companies are dependent on mass media provide health information. The value of health news reports in what context, and how it is reported. Today, most prevention practitioners and researchers, and concerned teachers and parents recognize that many of the messages we receive from the media risk factors for the many problems of public health. By the time we wake up to the clock radio on the time that we fall asleep to the television, we live in a media culture. We can not escape the media's influence on our behavior, either healthy or unhealthy. Some positive aspects of the mass media is recognized, but mostly came up with the side of the TV with long-term negative effects. Numerous studies over the past five decades have examined the impact of media on adolescent children with to such risky behaviors such as violence, alcohol, tobacco and other drugs, poor body image and eating disorders, precocious, unsafe sexual activity and Teen Age Pregnancy. A brief review of each topic will provide an insight into the influence of mass media on the health of young adolescents. Above all, the debate will address how the concept of media literacy can be used to offset the negative influences of mass media are believed to be on the health of young people in relation to attitudes and behavior have to reduce.

NUTRITION:

Proper nutrition is especially important for young people because of their accelerated growth of the body. In addition, their early dietary choices can have lifelong health effects such as obesity, poor Nutrition, inadequate female reproductive tract development (Davies, 1993). Unfortunately, the young people vulnerable to poor nutritional habits. Often eaten with peers rather than family. Because they are physically growing snacks they eat a lot, but the snacks are usually high in fat and calories. Young people are also very busy, and they argue that they do not have time to eat properly (Davies, 1993). The media perpetuate poor diet choices. One study estimates that early adolescents 82400000000 $ in food and beverage purchases in 1990, contributed (McNeal, 1992). This figure is alarming when studies show most of the advertised foods contain little nutritional value (Dwyer, 1982; Gerbner, Gross, Morgan & Signorielli, 1982).

Even more alarming is the issue of body image. Young teenagers are tempted to believe that the media created image of the ideal body, her body should look like (Davies, 1993). As a result, girls try to look like Cindy famous models and actresses. The major downfall of these magazines is their fixation with quick-fix diet advice. When Glamour magazine asked its readers in 1984 with a sample of college women, felt 40 percent overweight when only 12 percent were actually too heavy. A recent Wall Street Journal survey of students in four Chicago-area schools revealed that more than half of fourth grade girls' diets and three quarters, they felt overweight were. One student said: "We do not expect that boys are better. We take it as they are." Another added: "But Girls Boys Expect to be perfect and beautiful. "In its attempt to have the perfect body, the girls often end up adopting those that diets to serious eating disorders (Davies, 1993) may lead. Boys are more vulnerable to media body images, because they want the muscles how many actors and sports heroes to build. This desire, "Bulk up "often leads to poor nutrition and possibly the use of steroids.

Television watching is associated with increased youth consumption of snacks, among them leads to obesity. A decrease in physical activity is also associated with an increased risk of obesity and some chronic Diseases

Sexual Information:

The mass media also provide formal and informal messages about sexuality. The biggest concern about the sexual information is disseminated through the mass media that it is value-laden (Davies, 1993). Glasser (1990/91) points out, that all television to answer the question: "What is ethical behavior is shown?" Young people are adopting standards for their behavior on what they hear and to see in the media. Liebert and Sprafkin (1988) states that young people develop a lot of sexual content on television less satisfied with their sexuality and Misunderstandings. Although sexuality is a difficult topic to discuss with young people, parents need teachers to create media literate students, the sexual information can evaluate the mass media. Adolescent can also compare the interactions of characters in advertising, with real-life practices (Considine & Haley, 1992). It should become clear that the children put on Cologne or perfume every morning will not result in a moment of sexual experience. Through these exercises children will know more about how sex is used to sell a product, although it has little to do with the actual product.

A leading to influence media activist, Jean Kilbourne says ironically that boys often tell her that do not influence the media. Youth consistently underestimated the media's influence on them. A May 2002 survey on youth, sex and TV shows that nearly three of four think (72%), Teens Sex on TV influences the sexual behavior of children their age "somewhat" or "a lot", but only a quarter (22%) think it influences their behavior.

Alcohol and tobacco:

A study of ninth-graders in San Jose, California, found that increased television and see a music video are risk factors for the occurrence of alcohol use in adolescents. Sex is often associated with alcohol in the media. Gorgeous, sexy female models are a constant in beer and wine ads that target men. Television shows often depict Alcohol as a means to sex. In addition, alcohol is associated with success, excitement, and good times. For younger media consumers are media portrayals of alcohol tempting and enticing. A 1991 report, Youth and Alcohol: A National Survey, said that percent of all wine coolers in the United States and Seniors are 35 consumed are of high school juniors. The report also showed that the upperclassmen 1.1 billion cans of beer to drink, and drink half the 20.7 million seventh-twelfth graders (U.S. Department of Health and Human Services, 1991).

Such as alcohol, cigarettes are marketed to young people, although both alcohol and tobacco industries such Right challenge. The high volume of alcohol and tobacco advertising makes media literacy training is a must for young people.

Violence:

The impact of mass media on early adolescents has been studied in detail. One of the most intense areas of research, the violence in the media. Although it was a struggle for a number of years over whether televised violence leads to more aggressive behaviors, which most researchers say, is a relationship (Murray, Rubinstein, & Comstock, 1972; Pearl, Bouthilet, & Lazar, 1982). Because adolescents Clock TV about 20 hours per week (Nielsen Media Research, 1990), there are serious Concern about the impact of violent images have on their behavior. Media Manager, parents, teachers and communities can not dismiss violent programming as pure entertainment, because the media power to model the attitudes and behavior (Considine & Haley have, 1992). With more and more young victims of crime and commit crimes (Davies, 1993), these groups need to rethink how they can help combat this growing trend.

STRESS:

Another problem area is the amount of stress caused indirectly by the mass media (Davies, 1993). Because of the early adolescents is a stressful time in life (Hamburg, 1974; Elkind, 1986), younger media consumers are more vulnerable to additional stress created by the media. Educator Neil Postman (1982) argues that television is the young adult audience suspends skills before they prepared to deal with it, mainly television blurs the boundaries between childhood and adulthood. Kids, the behaviors they see on television, for example, sexual situations often try to mimic the experience of confusion and depression because they are not in a position to conduct in the same way (Chlubna, 1991 to reproduce). In essence, given the media messages children are urging them to adults, before it's time (Elkind, 1981). This pressure to act like an adult causes unnecessary stress, which can lead to unnecessary health problems or cause Teenagers with stress in a similar way as described to address these in the media, for example, drinking, smoking (Davies, 1993).

There are a few changes in the images of girls and women. In fact, a "new women" in advertising has emerged in recent years. It is generally regarded as super-girl, all presented the study managed to do the work, part time job (with the help of a product, of course, not by their parents or siblings or friends), or as the liberated teen girl their independence and self-confidence due to the products she uses. These new images are not to create any real progress, but a myth of progress, a Illusion that complex societal problems is reduced to banal personal those growing up under the girls.

Young people are especially vulnerable, because you are new and inexperienced, and consumers are the primary goals of the many displays. You are in the process of learning, values and roles and develop their self-concepts. The Most teenagers are sensitive to peer pressure and find it hard to resist, or even the dominant issue perpetuates cultural messages and reinforced by the media. Mass communication has made possible a kind of national peer pressure that private and individual values and standards eroded.

Knowledge of media literacy allows youth to important decisions in life and to reflect decisions about their health behaviors. It enables young people to the influences of Media control messages instead controlled by them. Media literacy helps children and young people acquire knowledge and skills to navigate intelligently, the media and filter the hundreds of messages they receive every day. Simply put, media literacy is the ability to "Ask what you see, see and read." Media literacy can help to understand how youth media are developed, the approaches to increase advocacy, the commercial sources and recipients of advertising, and contain the ideology of the records in commercial and media. If they realize how media messages can influence students the skills they need to care about the messages that portray develop risky lifestyles such as smoking play as glamorous, rebellious and "cool."

APPROACH suggestive for parents, family and youth:

• Parents need media literacy to children will help to literate Media

Teachers and parents need to learn media literacy itself, making them the development of media literacy in their students and guide children can.

• Familiarize themselves with youth culture and media

Listen to their music, look at the sites they often to see what they see on TV, and go to a teen movie once in a while to help parents keep up with the rapidly changing world of media and youth culture and their credibility when they talk to children about media and media literacy. You can also learn a lot about the media by young people.

• Parents, children can understand the TV content to help in

By suitable choice of programs, magazines, articles and Television with their children, and read and discuss what they see, or, together, they can not help their children to, prejudice the media content.

• Participatation

Parents are role models for their children – share their reviews of TV programs, magazine articles, etc. is an important message for the child. Parents should know, see what their children read.

• Talk with children

Help children appreciate the differences between Reality and fantasy on TV programming.

• Express Views

Parents should review their perceptions of offensive programs with station manager. Not just to complain by phone or in writing – be specific.

• Resist Commercials

The volume the ads for snacks, toys and sweets are often "brainwash" children. You should not allow to make TV, advertising decisions for them.

• Give youth the power to make healthy decisions

Not all children are from the media reports on the same Way affected. Also, they are passive dupes who are victims of the media. Children bring different backgrounds to share their experiences with the media and they construct their own values and beliefs in active negotiations with these messages. It is the duty and responsibility of parents and older family members to accept their power healthy media messages, unhealthy challenge news and good decisions for them out.

In summary, television considered to have a significant impact on child development and behavior. The need for the provision of quality-oriented programming language for children and Young people, is obvious. It is the responsibility of healthcare providers to be aware of promoting the "dangers" and the benefits. TV viewing does not require Censorship of the industry, but reasonable control over their use by the parents is essential. In the short term, we believe that knowledge and better media literacy Enable youth to take healthy decisions, even in the face of the flood of messages they get unhealthy from the media. In the long run, that in the media Movement in the United States, that if we become a Media-literate population, thus altering the way we think of the media, the media, to better respond to change.

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