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Ferrari PPDA as a view of the boat-Return

One of France top news anchor, Patrick Poivre d'Arvor, said goodbye to viewers this summer and replaced by the darling of the French media, Laurence Ferrari.

PPDA as he is affectionately known has a more familiar face on prime time news for more than three decades. For Ferrari marks a return to TF1 – the country's largest private television stations – which they left in December 2006 at a weekly program on a political rival station Canal + host.

The change signals something of a revolution in French television journalism. After all the PPDA has more or less the face and the voice of television news in the past 30 years.

In February 1976 he was selected to the prime-time on today's news of the country public channel Antenne 2, which later France 2 He jumped ship to join TF1 nine years later, where he has ever since.

His tenure was often in the vacillating world of television, in which notable opinions rule. But a recent decline in viewing figures have been exacerbated by stories his autocratic style with his newsroom colleagues and the desire of the authorities for a change at the top.

Not surprisingly demand Ferrari not amount to much persuasion TF1 return. Despite a recent decline in ratings, the 8:00 evening news still regularly attracts more than 10 million viewers and is quite simply the most prestigious Job in television journalism.

The 41-year-old first joined TF1 in 2000 and for the next six years were the one half of the golden couple of television news together with her former husband, Thomas Hugues. The pair presented a fast-paced weekly news magazine and were regular vacation stand-ins for the channel the most important news presenters – Ferrari for Claire Chazal on weekends and Hugues ironically for PPDA weekdays.

Ferrari's move in 2006 on Canal + was a surprise to many, after all, it made her less exposure to the general public. But there would not be better timed professionally spoken as though it had come at the beginning of the campaign last year's presidential elections.

Your weekly political program "Dimanche" Ferrari had the chance to go one-on-one with some leading personalities in France. And they won awards for their fighting spirit especially with the two main presidential candidates at the time, Nicolas Sarkozy and Segolene Royal.

Because the chemistry between Sarkozy and Ferrari certainly clicked – if only on a professional level and not, as falsely rumored later to the personal.

Much is made of the Ferrari Glamour and it is not to be denied their appearance, but it is also an experienced Journalist with years of experience. Their arrival was an increase on TF1, not least by those curious to see a fresh face at the top.

But for are some media watchers, it may be more sinister forces at work.

The merry-go-round is in front of camera shake by a behind the scenes of TF1 with dates in both news and apparent direction accompanied to be made at the behest of the channel major shareholder – Bouygues – whose CEO Martin Bouygues, just happens, a close Friend of Sarkozy.

At the same time public television is preparing to scrap advertising, as ordered by Sarkozy earlier this year, with rumors a-lot that the target is in fact the possibility of an eventual privatization of the main channel France 2 pave.

Perhaps not surprisingly there is speculation that in some circles Sarkozy sits up, as France's answer to Italy's Silvio Berlusconi, with a hands-on approach to setting the media agenda.

Be it as it may, is the immediate question of what next for the 60-year-old PPDA? With his experience he will certainly be courted by competitive channels and is difficult to fully disappear from the small screen. And of course there are doubts about how long Chazal can hang on the weekend before the connector replaced.

About the Author

Johnny Summerton is a Paris-based broadcaster, writer and journalist specialising in politics and sport. Visit his site for a look at some the stories making the headlines here in France http://www.persiflagefrance.com

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