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Big brands do not reward their clientele spendthrift

The urge to splurge is in many B2C (Business to Consumer) companies developed. Loyalty programs keep the Customer base of businesses coming back for more. It works well for both parties – the people who shop till you drop and of course, the shops themselves.

Here are some statistics: 76% of U.S. retailers and 75% of U.S. shoppers engaged in loyalty programs. Shopper's Stop in India claims more than 60% of sales come from loyal members. Subhiksha claims 80% of sales comes from loyalty to members – why they closed shop recently went bankrupt is, the big question.

After all, put together reward / loyalty programs takes time and effort, but if your product is of inferior quality or in spite of offers from membership entitles you to, they seem steep compared favorably save procured by elements of a competitor, then Smart Shopper are to ditch the pay-membership card . Go For example: on lifestyle, is a pair of khaki shorts to a outrageously cheap Rs 800, while I'm up to full length formal trousers in a wrinkle-free cotton satin fabric, recorded for the same amount of West Side, two years ago.

This quality was not a problem, but who is Rs 800 would pay for a shorter pants? Maybe Lifestyle reward card – Inner Circle – members really do not care about the price factor at all, just want to say lifestyle's shopping bags are seen instead Westside and Pantaloons. But for my money, I would prefer to buy full-length khaki trousers and wear them for a few years and then harvest them in shorts, finally, what is what I did in the past. I used the same tactic, probably like many others, with a pair of jeans that was too faded or worn from the outside , but just comfortable enough to wear at home.

If this is the case, prêt store like lifestyle, then there are high-end shops in and from the look of things their Shop windows, price tag over and sell them to their loyal customer. You only have to see the cotton skirts at Marks & Spencer to realize is a lot better and cheaper Colaba Causeway or stuff on Hill Road, Bandra (in Mumbai).

Ever seen the display in the window at Versace INOX, Nariman Point. You shone like mediocre stuff I was never trying to go and see her label … or ask the price of the outfit. One reason is, I will not die of a heart attack at a young age. The other is, I know where to pick better clothes at a reasonable place in the Breach Candy – a unique shopping mecca for people with money and most stores were this big to pull wool over the eyes. I'd rather buy Versace tableware than the combinations with my money. No wonder that instead of shutting down.

A source the real estate industry has told me that the Poonawala family – so should the horse breeders and enthusiasts Derby, the Ferraris and Lamborghinis and showcase their brands and have been deceived in fact by the people, the Versace brand, they licensed. They palmed off Versace store to the obsolete outlet here in Mumbai and customers were not about . Delude More power to us! So, I was right when I walked by that window with complete indifference. The same has to Escada, some really top designers Brand from the likes of Princess Diana's worn.

A friend who travels abroad a lot told me that, Marks & Spencer also a mark was in the UK and much of their range in India is also not very current season. This is a brand that is trying desperately to the magic that they used for years before, where if you were seen toting their shopping bags, you were enjoying a noble recapture. So if you get the absolute latest from Marks & Spencer To buy, then their original business in the UK that is willing to send things to us in India with standard shipping costs reduced to £ 10.

Mango has a better selection of clothes and jackets are great. It is a pity we do not really need it to carry much in Mumbai. Guess is another brand that is a good Selection of clothes and shoes has. This information is for people who have absolutely brand stuff in their wardrobe needs. So what I've seen, these two brands for your money.

In any case, most readymade garment outlets in India are – and have been for some time – importing clothes from Bangkok, Thailand, Korea and Spain. I bought amazing imported clothing from a store called Breach Candy Boutique for years and which I later wore some celebrity with a much larger Brand label attached.

When I decided to find out what high-end brands are various categories to offer their loyal customers, it turns out that Not many shops even have a loyalty program in place for people to dance in and spend vast amounts of money! Expensive chocolate brands such as Bateel, Patchi and Leonidas have nothing to people who come there and offer to pay about Rs 300 for 100 grams of chocolate (at Bateel) or anywhere between Rs 75 to Rs 95 for a piece of chocolate (on Patchi). As you can see, people can have a whole meal for that kind of money. But as I said Leonidas' store manager, Vrinda Rambhia that a reward program is designed as Patchi franchise owner confirmed in India, Rashmi Joshi also has an incentive such thinking. She is waiting to open a few more stores and then introduce a reward program. In fact, a new branch is to the Palladium in High Street Phoenix (in Mumbai) to open.

Clothing and accessories brands such as Guess and Mango no reward program in place. When contacted, said a Guess shop staff were to start thinking a bit, but if they do it remains to be seen – unintentional pun! Lladro has also not for the regulars, fans of her beautiful porcelain figurines, which I think is is shameful. I would love to be shopping for their " offer and receive a free 'if they always came with something! Lladro sold their area forward of Rs 6,000 and its area Nao sold on for Rs 1,000. Thus, pairing one with the other could do wonders.

Marks & Spencer has just introduced a chic us M & S card recently.

The Registration is very simple. All you need to join to spend Rs 2,500.

Their website gives these details:

• For every purchase of Rs 100, you earn 1 point.
  Each point you earn corresponds to Re.1.
• You can also get points for purchases made reduced the article.
• The reward points you get in a short period of 7 days to reflect and can be redeemed in their operations against further purchases.
• You can redeem your points once you have accumulated at least 50 points, after which you can redeem them in denominations of Rs 50.
• This Program is valid in India only.

Benefits

• Recommend a friend and earn points. Help a friend discovered the privileged world of M & S Club and earn an extra 50 points.
• Anniversary Specials: Look forward to the treatment itself with a special 10% discount on all Marks & Spencer goods on those days. This does not apply to the sale of goods.
• Special Invitations: As part of the extended Family Marks & Spencer, you look forward to some special invites.

Here is more information about Swarovski Reward Program. When contacted, their representatives Divya Bakshi e-mailed me these vertices.

Swarovski Crystal Society (SCS) members enjoy a number of special benefits:

– The opportunity now, the current annual expenditure and other exclusive SCS products
– An annual membership fee gift
– A free subscription to the magazine quarterly Swarovski
– Access to the exclusive member area on the Swarovski website
– Free entrance to the Swarovski Crystal Worlds / Crystal Worlds " in Wattens, Austria welcomes included in the VIP Lounge
– Invitations to special events and tours SCS
– A personal membership card

Members can either join the SCS for 1 or 3 years. Membership begins with payment of membership fee will expire automatically at the end of selected period. A few weeks before the expiry of your membership you receive a notification received together with an application to renew your membership. There is no obligation for Swarovski to purchase items.

To join, simply follow these steps:

The application form is available at the SCS Point of sale together with the membership fees and shall fill it to the desired retailer SCS, where the membership can be processed.

The token Membership fees to join the Society as follows:

• INR 2750 for a year membership
• INR 5000 for 3 years membership
• INR 2400 for one year renewal / join
• INR 4500 for a three-year renewal / join

Such loyalty / reward programs are designed to websites like this http://www.netcarrots.net/net/services/customer-loyalty-programs.aspx among many. Thus the know-how is available, go to a program. Why is it that all these great brands I have talked with the exception of Marks & Spencer and Swarovski have nothing available? I mean, for the kind of money they have for their stuff, this is hardly an add-on service. Are they not grateful that even in a third world country like India, there are people with disposable cash to buy their brands? So, not how they want reward prodigal souls?

My guess is that the reality is quite different. These brands have the snazzy showrooms but they do not get that much business to justify all come with a loyalty program to say, the average number of 50 clients can see them be able month, on foot, in her shop. May, and this number is on the higher Side, and also browse from those 50 people, many of them and just walk – I know. Such marks often save more people window-shopping outside their as people actually plunking down money in the store.

It also has a suspicion lurking in many of the old stuff going on these brands in India, before especially when it comes to clothes was distributed. So, with the customer not be satisfied with second-rate stuff, the glamorous brands just could not get all the mileage. In addition to the rich People will auspices misunderstood (the ones that the error of shopping for these brands in India), it's no wonder that big brands in India such as Versace, Escada, Frazer & Haws, and probably many others have fallen flat on their face.

About the Author

I own a website for second hand things called www.seconddealnsteal.com. It’s an e-listing service based in India.

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