Past Vogue Magazine Editors

Far East nobility to become fashionable New Force

China style, style, Russia, India, style, Arab Air-style … … few years seems the old world of fashion, continually tap On the Far East culture. At the same time these beautiful designs of charming luxury brands Dongzheng speed are accompanied.

In addition to including Russia, China, India and the Middle East to the Western world an understanding of fashion, only a decade or complete. In the Middle East have the habits of the people not the traditional Changed clothes. In India, most women wardrobe of clothing or a sari. However, this is without prejudice to other luxury brands to find the gap, so that the opening an incredible new market.

World Luxury Association published a report showing that Chinese luxury goods to $ 8600000000, account for 25% of the global Market for the first time surpassed the United States was the world's second-largest luxury country.

China is now the world's third largest consumer of Luxury goods is expected to surpass the United States in 2015 to 32% of the share capital and the Japanese side by side, behind the global luxury goods consumption in the first. China's young upstart, who in a very short time from this trend, encouraged the development of expensive watches to imported cars, they have invested all the interest. The luxury agent have also reported a positive response. According to statistics of the world's leading luxury brands, 80% of the Chinese market.

In To mark their social status, China's affluent tend to choose the well-known brands to see above all the historic French fashion and high price. So, Louis Vuitton, target = "_blank" title = "Chanel> Chanel, Dior and Lacoste are the best known fashion and accessories brand. Rolex, Omega, Cartier, Vacheron Constantin, Breitling is one of the well known in the watch industry. Wealthy Chinese and about 22% have a Rolex Clock, 66% in the last six months, at least one clock, which spent an average of had bought 15 389 yuan.

India: Men's mainstream market

India's new rich are unprecedented luxury consumption, and were of high-level luxury all-party happy to meet with their needs. Ermenegildo Zegna Spring Summer ad has a "Pink City" Jaipur reputation for shooting and are therefore the first opportunity international advertising shoot in India, men's luxury brand.

In India, the traditional customs and practices, it became clear that Europe and the United States to promote to luxury obstacles. Over the years, the States on imported raw materials and high taxes (import duties on the Clock makes up to 50%), also run-down a luxury retail environment is difficult to find an entry. In the next three years, the luxury goods market in India, the annual growth rate will reach 25%. bear in the past, in India, only the nobility of Cartier jewelry – in India today has undergone tremendous changes.

Six of the best known luxury brands in India there are three brands from the local community, and the most important men. Survey, when asked the best-known brands, most people was the first reaction Men's brand. Swiss watch business is the best performance in India of foreign luxury goods manufacturer. The Gucci is the only squeeze into the ranks of the Top Ten the most famous fashion brands. Marc Jacobs had heard only in the total population of Indians, 8%, Yves Saint Laurent's performance even worse, did only 7% of Indians the name. As a sponsor of India Fashion Week, local fashion brand Wills Lifestyle's stylish people on the ground can also be more familiar terms.

India during the hot, people come dressed in a shirt like a jacket – which the popularity of Louis Philippe, explained, and the crocodile, both known producers shirt. Local High-end brands like Park Avenue, Allen Solly, and Reid & Taylor is also very popular for its family of men, although they also have women created clothes and costumes. This Brands will be clearly identified as a key reason dress that the marriage of the social activities in India was the highest importance attaches

Chanel early fall 2009 Series of high-level hand-place, the stage moved to Moscow, called "Paris – Moscow", fashion, full of feelings of the era of Tsarist Russia

Russia: growing segment of the market

Russia's billionaires, and can now Long Goodbye surreptitious years bought large quantities of high fashion and jewelry, eager to show, by their wealth. In the world's largest luxury goods exhibition "Millionaire Fair" (Millionaire Fair), the large influx of luxury brands to the U.S. dollar in the pockets the large denomination bank notes are rich display helicopters, manned GEM gold pencil, and build baby bottle

In all of the emerging luxury market in the Russian For foreign consumer brand recognition is the highest. Your favorite brands are Versace and Dior. Besides a large number of American and European brands there are two strong regional brands, such as the Russians, they are Vyacheslav Zaitsev and ValentinYudashkin, both series have clothes and custom series.

"Russian people how to make luxury goods, which is why buy all the world's leading brands of boutique Russian-speaking employees is, "the Russian edition of L'Officiel "Editor in Chief Khromtchenko Evelina said:" The Russians are always the best selection of the best brands of products – Chanel bags and coat, YvesSaint Laurent smoking and wearing leather shoes, Dolce & Gabbana's Tee Rock, Dior and Lanvin large dress, cowboy clothes Balmain, Balenciaga, and the coupling Wallet cortical motor jacket, Burberry's waist windbreaker, and Louis Vuitton suitcase. "

Russian woman there is a known hobby – to buy jewelry, especially rings and necklaces. In the past six months, the average jewelry worth up to 1.3, on average, a ring of wealthy should spend $ 7404. The brand Reputation and manufacturing process is the bulk of their attention on two important factors, Bulgari, Cartier, Tiffany, and are the most popular

On a quarterly basis in Paris, Milan and New York Fashion Week front row, new faces are rare. Therefore, when wearing a Miu Miu glasses blonde beauty shorter people, the Russian Version of "L'Officiel editor Evelina Khromtchenko appear in the first set, she immediately drew the attention of their Laojiang Hu.

"Russia has undergone great changes. Ten years ago, is the mistress of her age, now their daughters married his mistress, and his wife's real age has come, "Khromtchenko said: "Russia is now not only want to buy sexy women giggle Clothing would like to show themselves as the masters of the situation. "From the Russian consumer will be able to view a brand is not favored by this change: they prefer, such as target = "_blank" title = "Chanel handbags"> Handbags Chanel and Ralph Lauren fashion tastes are more conservative. "

As for the Khromtchenko own style, cutting-edge brands like Martin Margiela and Balenciaga, and the classic and elegant brands such as Dior and YSL are often patronize. The very early on in the fashion media, women have contributed stationed brands like Gucci and Valentino in Russia and to win by television and radio programs, a good reputation.

Russia's domestic brands Valentin Yudashkin Spring-Summer 2009 Show

Russia Local Designer Vyacheslav Zaitsev

In fact, the designers are active in Russia and its neighboring countries such as Azerbaijan and Kazakhstan to find a way out. Ralph Lauren and AlexanderMcQueen are located in Moscow, with the luxury shops proved its expansion ambitions.

At the same time, Khromtchenko word pairs are also very strict quality requirements, You must ensure that they fit with an attractive picture. "In Russia each garbage crew" War and Peace "read." Tolstoy reading for the curricula of schools, "she said," so when reading this respect, the Russians are always at the highest level. "This bit editor in" The Devil Wear Prada "plays Russian dubbed" Monster "Miranda Priestly, voice actor, it really deserves Russia's Anna Wintour.

The unprecedented Wish to purchase

China's Luxury retailers are also aware that consumers in China's fashion has increased knowledge than 10 years. Lane Crawford Department Store China has been decided long been the fashion director Sarah Rutson to reassess their customers. "People do not buy in Hong Kong, the speed of things so quickly. Mainland customers will spend eight minutes to more than 30,000 pieces. I have 20 years in retail will be on display for the first time to buy this amazing request. "

In India, founded in 2007 "Vogue" magazine of the Indian version of the marked changes in the luxury market in the country. India's 8 percent average annual growth rate has become the fastest growing economies in the world one of the countries, and thus created a group of keen on buying Louis Vuitton handbags and Jimmy Choo high-heeled shoes of the consumer

The dress code demanding countries in the Middle East, are the real firm grip who is good at communication with the luxury brand of smart people. In 1992, Sheikh Majed Al-Sabah opened Villa Moda in Kuwait, the first boutiques. 17 years old, he persuaded Prada, Missoni and other Brands for its guests from the Turkish dressing-gown. Even with bold have exposed famous Gucci bags and Dolce & Gabbana also persuaded him to a long skirt, or even sew on the sleeve jacket Bra-start. Today he is in Qatar, Syria, Dubai and Bahrain have opened branches. "The love of a fallen woman falling head Prada turban. "He said.

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